Founder and Principal, Sassato LLC
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Worked with single hotels through to the world's largest brands on projects that have spanned from hotel transitions to training, to enterprise-wide technology decisions and implementations.
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Co-creator and instructor for an industry-leading class on digital marketing, Hotel Digital Marketing Essentials, and Co-Author of the book, Hospitality Digital Marketing Essentials.
Senior Advisor for McKinsey & Co
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Advisor in the Travel, Transport, and Logistics Practice, assisting with client engagements with some of the world’s largest travel companies.
Senior Vice President, Outrigger Hotels and Resorts
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Oversaw media, digital, CRM, loyalty, contact center, distribution, and strategic initiatives.
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Led the transition and implementation of all major marketing and distribution systems, including CRS, Booking Engine, CRM, Loyalty Program, Websites, etc.
Travelport
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Regional Director Asia/MD China, GTA – Restructured and repositioned the business which led to a significant increase in profitability.
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Managing Director, Aoyou.com – Led start-up joint venture OTA, to become the #3 player in the market at the time.
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Director of Strategic Development, Travelport – Participated in over $2 Billion of acquisitions (due diligence, deals, and integration).