Hawaiʻi Hotel Hui Insider

HOTEL ORGANIZATION GLOSSARY

HSMAI Hawaii – Hospitality Sales and Marketing Association International – Hawaii Chapter: Focuses on establishing professional networking systems, continuing education opportunities, and sharing industry-related ideas and information within Hawaii's tourism industry.

HLTA – Hawai‘i Lodging & Tourism Association: The leading advocacy group for hotels and tourism in Hawaiʻi, supporting the industry through education, advocacy, and philanthropy.

HHA – The Hawaiʻi Hotel Alliance (HHA) advocates for the interests of Hawaiʻi’s hotel industry, focusing on sustainable tourism, workforce development, and policy engagement.

NaHHA – Native Hawaiian Hospitality Association: Dedicated to perpetuating the values of aloha and Hawaiian culture through hospitality, offering training and resources to integrate cultural practices into tourism.

PATA – Hawaiʻi Chapter PATA The Pacific Asia Travel Association Hawaiʻi Chapter connects tourism professionals across the Asia-Pacific region, promoting responsible travel, industry collaboration, and sustainable tourism initiatives in Hawaiʻi. patahawaii.starchapter.com

Skål International Hawaiʻi – Established in 1952, this chapter of Skål International connects tourism professionals in Hawaiʻi, promoting global tourism and friendship through networking and collaboration. https://www.skalhawaii.net/

*Note: For this glossary, we have not included HTA and its somewhat confusing structure, we will save that for another day.

HSMAI – Hospitality Sales and Marketing Association International: Provides hospitality professionals with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.
HEDNA – Hotel Electronic Distribution Network Association: Focuses on advancing hospitality distribution through education, networking, and collaboration.
AHLA – American Hotel & Lodging Association: Represents all segments of the U.S. lodging industry, advocating for policies and providing resources to support hotel operations.

ALICE – A Life-Improving Customer Experience: Offers a comprehensive hotel operations platform that streamlines staff communication and enhances guest services.
HFTP – Hospitality Financial and Technology Professionals: Provides members with superior networking, education, and resources in hospitality finance and technology.
BLLA – Boutique & Lifestyle Leaders Association: Serves as the voice of the boutique and lifestyle lodging industry, offering education, advocacy, and recognition.
AAHOA – Asian American Hotel Owners Association: Represents hotel owners, providing advocacy, education, and networking opportunities to advance their interests.