DAN WACKSMAN
Founder and Principal Consultant
With over 25 years of senior-level experience in marketing, travel, distribution, and technology, Dan Wacksman launched Sassato in 2019.
Sassato's mission is to help hotels and travel-related businesses fill the gap of having to quickly bring in capable and "ready to run" leaders to assess, recommend, and deliver on key initiatives, in strategic planning, marketing, distribution, technology, and implementations.
Think of Sassato as the Seal Team 6 of hospitality and travel (but much geekier), who can come in and quickly solve problems or rescue projects.
To put it simply, our approach can be summed up as "We Get Sh*t Done."
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ABOUT OUR NAME
Sassato is a Japanese word (さっさと); it is often translated as "quickly" but it is more nuanced than that.
A rough interpretation might be “Don’t waste time, just get it done,” and that is our philosophy. We strive to help companies quickly, efficiently, and effectively achieve their goals.
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